
Play Riversweeps at Home Are often repeated
Play Riversweeps at Home Are often repeated often, thus driving the message home. once more , repeition is that the heart of effective advertising.
* Radio ads are often heard 24 hours each day .
* Radio can reach people as they’re on their thanks to the shop . Messages delivered just before actual shopping are very powerful.
* Tends to be cheaper per announcement than either TV or print, and actually , is perhaps the foremost cost efficient of all media.
* Uses “theater of the mind.” Radio uses voice and sound effects to conjur up images within the listener’s mind by engaging the human imagination. this will be more powerful than any pre-developed TV image or still photograph.
* Reaches people that don’t wish to read newspaper or magazine, or people that don’t view outdoor mediums, like billboards, and people who don’t like TV or computers.
The Bad:
* most of the people have the radio on “for noise.” That is, they’re usually otherwise engaged with something while listening, and sometimes are only half-listening.
* Repetition is more important to beat general lack of attention on behalf of the listener, and thus, you’ve got to spend more for more spots,which can structure for the lower cost.